What’s in a Claim?

We know the buzzwords:
“Pediatrician approved.” “Clinically tested.” “Clean.” They sound impressive — but what do they actually mean? At B.Bath, we believe in claim clarity, not claim confusion.

What is a Product Claim?
A claim is any promise a product makes — from “safe for babies” to “tear-free” to “plant-based.” Some are backed by tests. Some are backed by... vibes.