Before B.Bath, I was an early childhood educator. I spent years in preschools and daycares where little ones stayed with us eight or nine hours a day. We fussed over everything in those rooms: the light, the noise, the furniture, even how the air smelled.
Then one morning a three-year-old scratched her arm for the fourth time before ten. There was no bite and no rash. She was just a child who couldn't settle, wearing a product that smelled lovely on the label.
Later, at Harvard Project Zero, I studied how children learn through what they experience, and that little girl kept coming back to me. I brought the question home to Ganesh, my husband and partner of fifteen years. He's a chemical engineer who deals directly with the people who make the ingredients. He'd ask what was in it. I'd ask how a child would feel two hours later.
We could have launched in six months. The formulas worked. But from October 2023, every two or three months brought a new round of samples, and each one taught us something. One texture felt lovely on day one and tiresome by day ten. One scent was fine on its own but distracting a week in.
So we took two years instead. You only catch those things if you wait, and anything that failed either of us stayed out. No "probably fine" allowed in our house.
What came out of it is five products, one for each part of a baby's day:
- Bath time: Moisturising Wash & Shampoo, low-foam, for hair, face and body
- Massage: Nurturing Face & Body Oil, and Scalp Nourishing Hair Oil
- After the bath: Comfort & Relief Lotion, for folds, dry patches and tight skin
- Cheeks and face: Hydrating Face Butter
We didn't sell a single bottle till we'd tested them. We ran patch tests with 26 children and a four-week study with 72 families. Every ingredient across all five products scores 1 on EWG Skin Deep®, and the whole range is EWG VERIFIED®.
If you've ever flipped a bottle over in the aisle and felt something was off before you could say why, you're our kind of parent. We made all five for you.