Science-backed • Dermatologist-tested • Sensory-Safe™ from day 1
EWG database checked quarterly
EU banned-list compliant
IFRA allergen-safe
Hypoallergenic
Neurodiverse-friendly
Sensitive-skin tested
The B.Bath Standard (our promise)
Every ingredient must serve a clear purpose for skin health: nothing is included without dermatological or functional justification. We reformulate until it meets our standards for safety, comfort and real-world family use.
Our testing circle includes paediatric dermatologists, sensory-integration specialists, educators and over 200 families, who evaluate each formula for barrier protection, sensory tolerance and comfort during daily care.
All ingredients are screened quarterly against the EWG Skin Deep® database, with PCR reports and COAs reviewed for usage limits and purity. We comply with EU bans, IFRA fragrance-allergen thresholds, and our own Sensory-Safe™ Standards, an internal framework grounded in dermatology, neuroscience and family-based research.
Our evidence-based approach
Instead of overwhelming formulas, we prioritise what actually works. Before an ingredient earns its place, we ask:
Does it provide a measurable benefit to a child’s barrier health?
Will it support sensory regulation, or risk sensory overload?
Can a child’s developing system process it comfortably?
If a reaction occurs, can parents easily identify the cause?
We leave out strong-smelling “superfruits”, concentrated essential-oil blends, exotic botanicals with intense scents, and any additive included purely for marketing appeal.
Real-world testing that matters
Beyond laboratory irritation screens, we study how children respond in natural family routines:
Do children pull away when the product touches their skin?
Do they react to the smell (scrunching their nose, turning away)?
Do they wipe it off immediately, or stay calm and comfortable?
These small observations help us refine each formula for calm, cooperative and enjoyable self-care.
Who we work with: paediatric dermatologists · sensory integration therapists · special educators · 200+ families with diverse skin types and sensory profiles.
Our commitment to transparency
This glossary explains every ingredient we use, every claim we make, and the evidence behind both. Families deserve to understand not just what goes into skincare, but why, and how it supports preventive care and barrier health.
Coming soon: the B.Bath Ingredient Encyclopedia. Search any ingredient in our formulas and learn its purpose, safety profile and testing, sensory properties, sourcing standards, and why we chose it over alternatives.
Our promise: B.Bath™ is not about fear-based formulation, it’s about evidence-based care. We don’t focus on what to avoid; we focus on why each inclusion matters.
Because skincare for families shouldn’t require a chemistry degree, but it should always be backed by science and guided by care.
A–Z ingredient dictionary
Choose a category to see every ingredient in it.
A. Surfactants & cleansers
Gentle, plant-derived cleansers for tear-free, low-foam washing.
INCI name
Common name
Source
Sensory safety
Purpose
Sodium Lauroyl Methyl Isethionate
Mild coconut cleanser
Coconut-derived
Tear-free, ultra-mild foam
Creamy cleanser for body & hair
Sodium Cocoyl Isethionate
Gentle coconut cleanser
Coconut-derived
Low-sensory foam, no eye sting
Cleanses without dryness
Decyl Glucoside
Sugar surfactant
Coconut & corn sugars
Soft foam, sensory-friendly
Mild skin & scalp cleansing
Coco-Glucoside
Natural surfactant
Coconut/palm sugar
Gentle feel, non-irritating
Cleansing + skin conditioning
Lauryl Glucoside
Sugar-based cleanser
Coconut sugar
Low-foam, mild texture
Suitable for sensitive skin
Sodium Methyl Oleoyl Taurate
Amino acid surfactant
Plant-based
Silky lather, mild
Gentle cleansing, pH-balanced
Sodium Methyl Cocoyl Taurate
Coconut taurate
Coconut-derived
Mild lather, child-safe
Boosts cleansing while conditioning
Sodium Cocoyl Glutamate
Amino acid foam enhancer
Plant-based
Low-sensory, silky texture
Foam boost without irritation
Cocamidopropyl Betaine (CAPB)*
Mild foam booster
Coconut-derived
Generally safe in rinse-off products
Secondary surfactant to boost foam
* Status at B.Bath: present in current batches; scheduled for retirement in upcoming production to meet our next-gen sensory-safe standard.
B. Butters & oils
Nourishing, non-comedogenic emollients for deep, breathable moisture.
INCI name
Common name
Source
Sensory safety
Purpose
Butyrospermum Parkii Butter
Shea butter
African shea nuts
Soft, non-greasy
Barrier repair, deep moisture
Garcinia Indica Seed Butter
Kokum butter
Indian kokum fruit
Lightweight
Non-comedogenic moisture
Astrocaryum Murumuru Seed Butter
Murumuru butter
Amazon palm
Smooth feel
Frizz control, skin softness
Theobroma Grandiflorum Seed Butter
Cupuaçu butter
Amazonian seeds
Silky, rich
High water retention
Theobroma Cacao Seed Butter
Cocoa butter
Cocoa beans
Mild scent
Rich moisture
Argania Spinosa Kernel Oil
Argan oil
Moroccan argan tree
Light texture
Vitamin E boost
Avena Sativa (Oat) Kernel Oil
Oat oil
Oat kernels
Neutral, soothing
Non-comedogenic; barrier & itch relief
Simmondsia Chinensis Seed Oil
Jojoba oil
Jojoba shrub
Skin-like feel
Balances sebum
Vitis Vinifera Seed Oil
Grapeseed oil
Grape seeds
Quick absorption
Antioxidant hydration
Persea Gratissima Oil
Avocado oil
Avocado fruit
Rich texture
Fatty acids for repair
Helianthus Annuus Seed Oil
Sunflower oil
Sunflower seeds
Neutral scent
Omega-rich hydration
Pentaclethra Macroloba Seed Oil
Pracaxi oil
Brazilian tree
Smooth glide
Scalp & hair health
Cocos Nucifera Oil
Coconut oil
Coconut
Gentle scent
Nourishing + antimicrobial
Squalane
Plant-derived squalane
Sugarcane/olive
Feather-light, fast-absorbing
Weightless emollient; strengthens the barrier without clogging
C. Emulsifiers & stabilisers
Plant-based helpers that keep textures smooth and stable.
* Polyglyceryls are on EWG PCR’s “watch list” due to potential impurities. At B.Bath, we use cosmetic-grade, high-purity versions cross-checked with PCR guidelines.
D. Humectants
Moisture magnets that mimic skin’s own hydration system.
INCI name
Common name
Sensory safety
Purpose
Glycerin
Plant glycerol
Neutral
Draws water into skin
Pentylene Glycol
Plant humectant
Neutral
Retains moisture
Betaine
Beet extract
Soothing
Hydration + calming
Sodium PCA
Skin NMF
Neutral
Natural moisturising factor
Sodium Hyaluronate
Hyaluronic acid
Neutral
Deep hydration
Hydroviton Plus Complex
NMF complex
Neutral
Electrolyte-rich hydration
E. Preservatives
Food-grade, low-sensory protection from microbial growth.